Natural referencing (SEO)

Natural SEO forms the foundation of a web visibility strategy. This free method aims to position your site in search results through targeted optimization actions.

Unlike paid ads, SEO is a long-term strategy. Your website gradually gains authority as you enrich its content and improve its technical architecture.

Search engines evaluate the relevance of your pages based on many criteria: writing quality, URL structure, meta tags, loading time. With Odoo, these technical aspects are simplified through automatic optimization tools that guide you step by step.

A good natural SEO requires patience and consistency. Results are built over time, but they bring qualified and sustainable traffic to your site.

Paid search (SEA)

SEA represents a quick solution to gain visibility on search engine results pages. This advertising approach operates on a bidding model where you only pay when a user clicks on your ad.

Local SEO for your business: becoming THE reference

Local SEO is a major asset for businesses with a physical presence. This strategy allows your business to appear in geolocalized searches within your area of activity.

Thanks to Odoo's features, you can quickly optimize your pages for a local audience. For example, a Montreal restaurant using Odoo can create dedicated pages for each neighborhood, enriched with relevant local keywords.

Additionally, integrating your Google Business Profile with Odoo enhances your local visibility. Your hours, address, and customer reviews are automatically synchronized, while photos and descriptions specific to your geographic area improve your ranking in local search results.

Why invest in SEO optimization?

A successful SEO investment transforms your website into a true magnet for qualified leads. Users who discover your business through organic search show a higher conversion rate than other marketing channels. After all, a website is the best salesperson for our business... And the one that works the least hard.

The Odoo platform radically simplifies this optimization process. SEO consultants charge an average of $1,500 for a complete redesign, while Odoo's integrated tools automate much of the technical work.

The impact on your brand is significant, and it's our marketing team telling you this. A presence on the first page of Google enhances your credibility and establishes your expertise in your industry. For example, an accounting firm well-ranked on terms like "CPA Montreal" naturally attracts high-potential local prospects.

The fundamentals of SEO with Odoo

Optimize meta tags and titles

The meta tags represent your digital business card in search results. They include the page title and its description, two elements that entice visitors to click on your site.

A catchy title significantly increases the click-through rate. For example, for a product page: "Ergonomic Office Furniture - Free Shipping in Montreal." The description, on the other hand, should clearly summarize your offer while encouraging action.

Structuring your content effectively

The structure of your content represents the backbone of your SEO strategy. A logical arrangement makes it easier for your visitors to read and improves your organic search ranking.

Odoo offers intuitive tools to organize your web pages. Create a clear hierarchy with well-defined thematic sections. For example, an e-commerce site can group its products by main categories, then subcategories, making navigation natural for readers.

The right reflexes for an optimal structure:

• Use hierarchical headings (H1, H2, H3) to break up your content
• Limit your paragraphs to a maximum of 2-3 sentences
• Add bullet points for enumerations
• Integrate keywords naturally into your titles

Manage images and their SEO

Optimized images play a central role in your SEO strategy. Odoo makes this optimization easier with its automatic file compression during upload.

The quality of visual SEO relies on two key elements: the file name and the alt tag. Rename your images descriptively before uploading, for example "ergonomic-desk-montreal.jpg" instead of "IMG_12345.jpg".

Then add a relevant description in the alt tag from Odoo's image editor [Insert screenshot of editor]. This tag helps search engines understand the content of your visuals while improving your site's accessibility for visually impaired individuals.

Step-by-step optimization of your website

Keyword research and integration

The Odoo Keywords module simplifies the search and integration of relevant expressions for your site. From the menu "Website > Configuration > SEO", the tool automatically analyzes your pages and suggests terms suitable for your industry.

A good strategy starts by identifying the expressions used by your potential customers. 

Creation of quality content

Effective web writing requires a strategic approach with Odoo. The integrated content editor offers advanced features to structure your texts and maximize their SEO impact.

A text that appeals to Google meets the expectations of readers. Priorize short paragraphs, precise vocabulary, and concrete examples. For instance, an article on accounting will gain relevance with practical cases and clear definitions.

The writing rhythm plays a major role in engaging visitors. Alternate between short sentences and detailed developments. Choose catchy subheadings that naturally guide the reading, while seamlessly incorporating your key phrases.

Site technical optimization

Technical performance represents a fundamental pillar of SEO in 2025. The configuration of Odoo's web server naturally accelerates page loading thanks to its automatic resource compression.

Go to "Configuration > Technical Settings > Performance" to enable browser caching and the minification of CSS/JavaScript files. These settings increase loading speed, a key factor for Google.

The 404 error management system in Odoo helps you maintain a healthy structure. A dedicated page in "Website > Pages" allows you to create smart redirects to relevant content, thus preserving user experience and acquired SEO.

The SEO tools integrated in Odoo

The SEO dashboard

The SEO dashboard of Odoo brings together all your key indicators at a glance. This intuitive interface displays your visibility statistics and the ranking of your web pages.

A color-coded rating system quickly alerts you to areas for improvement. Green indicates optimized elements, while red signals aspects that require your attention.

The dashboard also offers personalized tracking of your strategic keywords. Visualize their evolution over time and identify improvement opportunities for each page of your site. This dynamic overview facilitates decision-making and the daily adjustment of your SEO strategy.

The keyword analyzer

The Odoo keyword analyzer proves to be a powerful tool for refining your SEO strategy. Accessible from the menu "Website > Optimization > Analyzer", this feature examines the relevance of your key phrases on each page.

Visualize the density of your keywords and their placement in strategic areas such as titles or descriptions. For example, for a bike shop in Quebec, the analyzer checks the natural presence of the terms "bike repair" or "cycling store" in your content.

Redirect Manager

Effective management of redirects in Odoo ensures an optimal user experience and preserves your SEO. A simple change of URL or a site restructuring can result in a loss of up to 40% of traffic without proper redirects.

The Odoo redirection module allows you to create and manage your 301 redirects in just a few clicks [screenshot of the redirection module]. For example, when renaming a product page from "running-shoes" to "race-shoes," the system automatically maintains the link between the two URLs.

A handy feature analyzes the 404 errors on your site and suggests relevant redirects based on similar pages. This automation reduces maintenance time while maximizing the retention of your web traffic.

Measure the effectiveness of your SEO

Key performance indicators (KPIs)

The measurement of your SEO success relies on essential metrics that you can find directly in your Odoo dashboard. The conversion rate reflects the percentage of visitors taking a desired action on your site, while the average session duration reveals the engagement of your audience.

Organic traffic analysis hihglights the progression of your natural visibility. 

Behavioral data enriches your analysis:

• The bounce rate per page
• The loading speed of the site
• The most viewed pages
• The number of pages viewed per session

These indicators, accessible from "Website > Reports > SEO Performance," guide you in the continuous optimization of your online presence.

The recommended tracking tools

To maximize your online visibility, combining Odoo's native features with complementary solutions proves to be a winning strategy. The Search Console is your best ally for monitoring the indexing of your pages and quickly detecting technical anomalies.

Obviously, at some point you will have to write content that seems far from your "sale." Remember that this is the path of consumer X, who has reached stage X in their thinking. Like you, perhaps you are reading this article just to educate yourself about SEO... But now you know e3k, and you might explore further on our website, who knows 😉

FAQs are a great way to drive traffic!