Depending on the size and specific needs of the marketing department, the number of licenses can easily reach ten or more, each requiring separate management and potential integration with other tools. An ERP system like Odoo allows for the centralization of these functionalities, thereby reducing the need for multiple licenses and facilitating the management of marketing operations.
Find the pros and cons right here 👇.
1. Odoo Marketing Email
Discover how Odoo's email marketing tool transforms the management of your newsletters into an integrated and efficient experience. Compare the benefits of using Odoo versus traditional marketing newsletter tools.
Without Odoo
- Sending marketing emails via distribution lists that are not linked to your CRM.
- Manual creation and management of campaigns.
- Monitoring campaign performance across multiple platforms.
- Difficulties in maintaining consistent communication across different channels. Without integration, it is challenging to ensure that messages sent via email, on social media, and through other channels are aligned.
With Odoo
- Creation and segmentation of mailing lists based on the interest and ranking of your contacts/prospects, directly in your CRM.
- Targeted newsletters and automation of the responses to customers.
- Simple campaign creation (effective templates).
- Email distribution automation.
- Tracking click statistics in your newsletters to adjust future email marketing campaigns.
2. Odoo Social Marketing
Discover how Odoo's social media management tool can revolutionize the way you manage your campaigns and online interactions. Let's be honest: having everything in one place is priceless!
Without Odoo
- No overall view of communications across the different social media networks.
- Individual and manual planning of publications.
- Performance and statistics monitoring in a fragmented manner across each platform.
With Odoo
- Scheduling posts, tracking performance, and managing interactions across multiple platforms simultaneously.
- Real-time engagement analysis.
- Comprehensive and integrated view of performance and statistics.
3. Odoo Automation Marketing
Without Odoo
- Marketing communications are sent manually, without tracking the profitability or conversion of each prospect.
With Odoo
- Interaction tracking for each prospect to adapt communications.
- Sales statistics integrated into the CRM prospect view.
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Creation of automated workflows.
4. Odoo Text Message Marketing
Without Odoo
- Text message campaigns are not integrated with other communication channels.
- Absence of centralization for all the interactions with prospects.
- Difficulty in maintaining a consistent message across different channels.
- Monitoring and analysis of text message campaigns in a fragmented manner.
- Manual management of contact lists and mailings.
With Odoo
- Text message campaigns are integrated with other marketing communications in Odoo.
- Complete visibility of interactions with prospects in their Odoo record.
- Consistent and synchronized messaging across all communication channels.
- Automation of contact management and advanced segmentation dispatching.
Send special offers and appointment reminders directly to customers' phones.
5. Odoo
SEO & Content Marketing
Whether you are a marketing expert or simply a fan of web tools, this one is undoubtedly your best friend. SEO tools are essential in our time. When used properly, they can directly impact the traffic to your platforms and therefore your sales.
Quickly, when we hear SEO, we think search engines. Who wouldn't want to have organically generated traffic?
Without Odoo
- Every time you create a page or an article, you "guess" the keyword that should be associated with it and build your articles and pages "approximately".
- No keyword tracking.
- Content creation without advice or SEO guidelines.
- No direct integration between content creation and SEO optimization.
With Odoo
- Optimization of your web pages directly in the tool.
- Tracking your keywords and adjusting your pages based on the reports.
- Creation of your content by including the right inbound and outbound links, important terms in Header 1, 2, 3, etc.
- Easy integration of titles and meta descriptions in the tool.
The tool (almost) does it for you.
With Odoo, you benefit from built-in guidelines and advice to improve your website's SEO, allowing you to optimize your content even without advanced SEO expertise.
In brief
An integrated and effective strategy relies on an ERP system that stands out. If you want to learn more, contact our experts – after all, we help you integrate it, but our marketing team also uses it.
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